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Each of these items is looked at, as overhead and cost of doing business. But could it be done better?

 

1) When a location, product or service if eyed through public eye, what does one person buy a item and another not? With out have the public give an evaluation of your product/service you will only spend sale and marketing money and get a small ROI (return on investments).

 

2) You need guidelines and questionnaires to get the sale and marketing staff you need to fix into you company and sell the products/Services. Examples: a sale person selling door to door in-home products and/or services or a tire sales person may not be able to sell a doctor or sell a product costing $250,000. - paid upfront. 

 

We think so! It is like the old question: Are Sales and Marketing People Born or Made? They are BOTH. There are people who are born to sell and market, but just know it or someone has not interviewed then and saw the potential, with the proper training and management to help then to greatest.

While it's true that the average person in these fields has his signal-receiving antenna raised every time he goes in for any kind of a sales or marketing interview they doesn't hear much besides static because he's usually thinking too intently about himself and what he's going to say next. So he misses the message, plods doggedly ahead with his standard presentation and soon is saying his farewells without landing the order.

Elite sales and marketing people also have their antenna up. But messages come through loud and clear because they're giving all their attention to the prospect. They know what they're there to say much too well to give any thought to it when face-to-face with opportunity. In fact, elite sales people have three versions of what they're there to say ready for their prospects. Having their minds clear, these salespeople can easily read each potential client's message, go with the version of the presentation that best fits this prospect's attitude, and will soon have the order.

3) This same thing is true with a marketing plan and/or sale-training program.

Many of us have just one message. Because it works successfully with some of our prospects/guest, we overlook the fact that our single message falls flat with the rest of could be guest/prospects.

Let's suppose your basic training covers a presentation (face-to-face – printed information – website) that takes about so many minutes. Of course, you vary it slightly to fit each prospect's situation but basically, you give the same presentation in the same way to everyone you're talking to. The style you always use might be described as brisk, businesslike and pleasant.

That's good. You've chosen a style that's effective between 30 and 60 percent of the time (effective in the sense that it will allow you to make the sale, if everything else is right.). Now let's go after the other 40 to 70 percent who are turned off by brisk, businesslike and pleasant types with their cheerful smiles.

4) One of the most dangerous things that can happen to anyone selling or marketing a resort – product – service, is to become bored with the presentation and information month after month and year after year of it. If you're or you presentation / information is bored—and you'll probably sound that way if you feel that way—why would anyone else want to hear it? You must always remember that even if you've given the same presentation 10, 100 or 100,000 times, it's very likely the first time your potential client is hearing it. So you have to make it a memorable one.

"Wait a minute," you might be thinking at this point. "Wild-eyed funny folks don't come to my resort or buy my product and services."

Maybe so, but some of your guest and/or prospects have been seeing the same thing for you or talking to brisk, businesslike and pleasant types for so many years, they've got combat fatigue. They feel like shooting themselves in the foot every time they look at your website, printed information or meet another salesperson exuding the standard sales manner. They send signals, (they don’t call or come back again or just say “I’ll call you back”, hoping you'll recognize them and change your tune, but very few marketing people and salespeople pick up on them.

Train yourself to think in terms of 5: five routes to every treasure, three solutions for every problem, and three chances at every opportunity. Do this and you can't fail to multiply your effectiveness, reduce your frustrations and expand your income.

5) The moment of your last sales or marketing presentation. A) What was your mood? B) How was the information delivered? C) Did you have fun with it? D) Were you matter-of-fact? E) Or did you do it by reflex such that you can't recall?

We look to make each item to be a winner! 

z      Evaluations in place to find – answers for I payout for anything:

z     The best recruits for the job

z      The best training to sell or market areas

z     The layout presentation to fit the need. (print. – website – adv., etc)

z      And follow-up information to increase your market shares

 Design and practice, Five variations of every aspect of your presentation (sales & marketing. You may be varying your approach to some degree now, but you'll enormously increase your ability to fit your words and actions to each prospect if you'll consciously work at creating triple-headed responses.

One phrasing might be slangy or homespun, another might be lofty or long-worded, and one should be clearly stated in Standard English and the languras within your country. Each phrasing can be said fast, at medium speed or slowly. You can speak softly, in normal tones or loudly. Your attitude can be subdued, friendly or direct. That's 81 variations on a single answer to an objection (3 X 3 X 3 X 3 = 81).

How you say what you have to say provides another great opportunity to gain sales and marketing power by allowing you to instantly adapt to any situation. To accomplish this, develop these three moods of delivery:

1. Light. You can be easy without being careless, and you can be funny without getting hooked on it. I've known salespeople who'd rather get a laugh than make a sale. Do some of your laughing on the way to the Bank by using humor in sales situations to further sales, not to amuse yourself. Cultivate a relaxed approach that'll ease you into a closing position with your more informal prospects who can't stand the all-business attitude.

2. Medium. A cordial, alert, matter-of-fact stance gives you the safest start with old customers and guest, who have fickle temperaments and with new prospects you don't know well yet.

3. Heavy. Be prepared to talk fast and concisely in high-pressure situations. Nothing works well here except the facts delivered in short, crisp sentences. No jokes, no flowery phrases, no confusing technicalities. Practice this one hard, and you'll be surprised how often you'll use it—and delighted how often you'll win with it.

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