Forbes
Business Group. Inc.
“I’m The ONE” – This is what you want to say when people look for a product or service
“I’m The ONE” – You want marketing that gets
both new business and repeat business.
The I’m The ONE Division of the Forbes Business Group advertises specialty items to generate
more business. We help our clients to open new doors for new business while continuing to generate more repeat business. (This is
part of branding your business’ name!)
New Business Help - HOW?
If you believe "If I build it, they will come” or “If I open my doors, people will be standing outside to
buy my products”- WAKE UP! No business starts or stays in business this way. How have you planed to let people/businesses know who
you are? How are you going to get your business name out into the market place and brand your product or service?
Established Business
Help - HOW?
Have you ever asked yourself, “Why don’t they call me back when they need more of my products or services?” Just
because they bought from you once before, why should they come or call back and even remember you or tell others about your place,
product, or service?
BOTH QUESTIONS are built around the same answer – “I don’t know why they don’t come back. I’ve given them pencils,
pens, all kinds of things. I’ve sent out mailers, called them, and even went to trade show to get more business. But nothing!
The Forbes
Business Group starts by reviewing you business and your marketing plan. We furnish you with many Special items that Fit you special
needs.
Do you know this about marketing giveaways?
· FIRST: Most advertising specialty items provide
no reason for a prospect to contact you.
· SECOND: Most businesses give the same old things away.
· THIRD: Most giveaway items are passed on to kids.
· FORTH: Whatever is the cheapest is not always the
best.
· FIFTH: Very little though goes into what you want, how it’s going work, and where it will end
in the long run.
· SIX: Think about trade show items you’ve received. If you can remember an item you
wish you had won, then that’s the type of marketing specialty we are talking about.
The money you spend on advertising should generate
a clear return on investment (ROI).
Remember this: If your prospects use your advertising specialties, they remember you and will use
you! And when other people see these items being used, this means more business for you.
Provide your staff with giveaway. You can
improve team work and create unity among the employees. Your staff will feel proud to display giveaways that also have utility value.
Using promotional products can also enhance the company’s image with customer feedback.
WHERE ARE YOU SPENDING YOUR MONEY?
Follow these steps for a successful promotional products campaign.
Define a specific objective for
your promotional gifts. Whether the goal is to boost sales with current clients or to increase traffic at a trade show exhibit, the
first step in any campaign is to clarify the purpose of the program.
Determine a workable distribution plan to a targeted audience.
Distribution of a promotional product is as important as the items itself. Research shows that a carefully executed distribution plan
significantly increases the effectiveness of promotional specialties. For example, qualified leads and old clients (a select group)
who receive a new updated will return to your product or service more often. TRADE SHOW research shows a pre-show mailing to a select
audience delivers more trade show traffic and more qualified leads than simply distributing giveaways to passersby at the show.
Create
a central theme to fit promotional items use. Link a recognizable logo and color to all aspects of a campaign, from promotional giveaways
to sales sheets to product packaging. This creates an instantly recognizable image, called branding.
Develop a message to support the
promotional items theme. Supporting a campaign’s theme with a message will solidify a company’s name, service or product in the target
market and audience’s mind. For instance, to promote its services to small businesses, a bank created the theme “Are you tired of
being treated like a small fish?” and sent fish-related specialties to its prospects along with promotional literature.
Select a product
or item that bears a natural relationship to your profession or communications theme. A good example is a company that developed a
magic motif for its conference at Disney World. Attendees received magic-related specialties to tie in with the theme “Experience
the magic at Disney.”
Don’t pick your promotional product based solely n uniqueness, price, or perceived value. Don’t fall prey to
the latest trends or fads. The most effective promotional products, or giveaways, are used in cohesive, well-planned campaigns.
We
can develop a plan for you company. With the Forbes Business Group’s guarantee, the only way you can lose is for you not to contact
us at all.
Let us get your name out to bring more business in.
New Solutions Arise Out of New Thinking
The
Forbes Business Group, Inc. is in business to make your business better. We offer business solutions with partners you can count
on. ForbesBG provides the freshest, richest, and most advanced business solutions that can enrich your return on investments.
You
benefit when we supply a fresh look at what customers think, see and want. We help you move ahead in the market place. We help you
get where you’re going – wherever that may be. The time to start is today. As the old saying goes, “You get only one first impression.” Let us help you make that strong first impression.
Contact us at www.forbesbg.com – 800-328-8362 – local 540-636-3411 – Steve@ForbesBG.com
Offices
are opening near you!
Our goal is to help you clients maintain your promotional advertising advantage over the competition. We find the solutions that exceed your expectations and fit within your promotional budgets.
"IF you do not ask, the answer is always NO," FORBES, April 21, 1997
"New Solutions Arise Out Of New Thinking"
