Forbes
Business Group. Inc.

At Forbes Business Group, Inc, we provide a professional, customized Mystery Evaluation service tailored to meet the individual goals of our clients in the following categories: Customer Service, Merchandise Integrity, Competitor Performance Comparisons, Competitor Price Comparisons, and Standards. We provide a superior service because of our experience in the business and service industry.

 

Why does one person buy an item and another person not buy? Without the evaluation of the public’s perception of your product or service, you will spend too much sales and marketing money and get a small return on investments.

 

After in-house evaluations, each evaluation of a product or service line will be posted on our Website –“ForbesGB.com" - EVALUATION RESULTS Button – you can review a complete evaluation each month. We are not selling these products and will give a true evaluation and market potential. If you agree, you client may also receive additional information, such as recommended marketing and sales plans and dealer programs.

 

At Forbes Business Group, Inc, we provide a professional, customized Mystery Evaluation service tailored to meet the individual goals of our clients in the following categories: Customer Service, Merchandise Integrity, Competitor Performance Comparisons, Competitor Price Comparisons, and Standards. We are able to provide a superior service because of our experience in the business and service industry.

Our selective single product area and procedures enable us to use the most qualified associates, partnerships, and analysts available nationwide. Our associates are trained to conduct the evaluation services and learn how their observations and performance can affect a company’s marketing direction. Understanding the seriousness of the data compiled along with our passion for the business provides you with a complete, accurate, and detailed data representing your company's request. The ForbesBG offers you a nationwide survey from Mystery Evaluator members who will be reviewing in-house results based on their personal experience and will provide feedback for each product evaluation, market value, and presentation.

 

Online surveys gather the information faster and at a lower cost than mail surveys or telephone interviews. Sometimes focus groups and face-to-face interviews provide valuable insight in areas that could benefit by improvement.

ForbesBG Surveys are conducted to find out the characteristics, behaviors, opinions, and knowledge of a particular population. Regardless of subject matter, all surveys are conducted to gather information relevant to a specific product and situation.

The online process can be implemented as a one-time study or in the context of more comprehensive research. The key to a successful survey is to clearly identify your research objective up front. To define your objective, ask yourself "What area am I trying to solve?" Perhaps you want to market by direct or through dealer programs. The ideal objective has a narrow scope and can be clearly stated.

Let us transform raw data into the critical, down-to-earth, actionable information that helps you make informed business decisions.

Upcoming product to be evaluated

Small digital cameras - advertising and promotional Items, such as giveaway items - TV/high definition - PC color laser printers - portable CD players - PC inkjet printers - VCRs - virus software - CD/DVD creators – All-in-one PC printers - wireless systems - home entertainment/sound systems

 

Types of research offered include:

• Competitive Analysis
• Product and Service Evaluation      
• Concept Feedback and Creative Testing
• Employee Surveys and Assessments
• Company, Product, Brand Awareness, Attitudes, Trial and Usage 
• Home /Retail Analysis and Studies 
• Customer and Client Satisfaction Surveys    

Common scopes of survey measurements include:

• Web Site Effectiveness                        
• Staff & Mystery Evaluators Surveys 
• Customers Input for Satisfaction
• Analysis Input toward Marketing
• Nationwide Public's Input
• Advertising Effectiveness Projection
• Open Ideas to Business
• Overall Presentation of Business, Products, or Services
• Quality Measured from the Public’s Perception
• Evaluation of Packaging
• New Business-Products-Services Development of FIRST IMPRESSION    

        

The Survey Process Available:

• Customized Survey Development: The design and content are based on your objectives and needs
• Beta Test: A finalized questionnaire is first programmed into a script format using our proprietary software and then uploaded to our web server for testing
• Personalization: Customized surveys are personalized so that the client's corporate identity is seamless with data collection process.
• Implementation/Notification: Survey is activated for data collection, links are provided to client for posting on company website, and/or email invitations are sent to clients' customers.
• Data Collection: Responses to the questionnaire are directly input and stored in an encrypted data file on our web-server.
• Reporting: Reports can be generated on a real-time basis, at regular intervals (e.g., daily, weekly), and/or upon completion of a research project.

 

Business Evaluation Services of Mystery Evaluators

Quality, integrity and strong work ethics have been our foundation to success.

 

We offer a variety of services and tools that can assist your efforts to increase your sales and company growth. By using our services, you will benefit by

• Gaining insights into what customers may value with your products and services.
• Increased profitability through higher marketing return rates.
• Growing your repeat base of business with to higher customer satisfaction.
• The ability to learn specific areas where your company could benefit. 
• Improving your first impression from the public and your staff.

Contact us so we can cover your special EVALUATION needs.                           

     

 

The Forbes Business Group, Inc. is in business to make your business better.  We offer business solutions with partners you can count on. ForbesBG provides the freshest, richest, and most advanced business solutions that can enrich your return on investments.

 

You benefit when we supply a fresh look at what customers think, see and want. We help you move ahead in the market place. We help you get where you’re going – wherever that may be. The time is to start is today. As the old saying goes, “You get only one first impression.” Let us help you make that strong first impression.

 

Contact us at www.forbesbg.com – 800-328-8362 – local 540-636-3411 – Steve@ForbesBG.com

 

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